What Happens When You Get It Right
When you deliver emails to real, highly engaged mailboxes with no bounces, spam reports, or
deliverability issues, it sends very strong positive signals to the ESPs and ISPs (like Gmail, Outlook, Yahoo)
When you deliver emails to real, highly engaged mailboxes with no bounces, spam reports, or deliverability issues, it sends very strong positive signals to the ESPs and ISPs (like Gmail, Outlook, Yahoo)
High deliverability rate
ESP thinks your sending domain/IP is healthy.
High open rates
ESP sees your content is wanted.
High click rates
ESP detects true engagement.
No spam reports
ESP assumes
no complaints = high trust.
No bounces
ESP believes your list is clean and maintained.
Improved Reputation
Your sending reputation on platforms like SendGrid, Elastic Email, Mailgun, Klaviyo, ConvertKit, and Constant Contact skyrockets.
Inbox Placement
ISPs (like Gmail, Outlook, etc.) will start whitelisting more of your messages (meaning they land in inboxes, not spam).
Better IP Pools
Your ESP may even automatically move your account to higher IP pools (the "good sender" IP addresses).
Higher Limits
You become eligible for higher sending limits, faster email throughput, and fewer compliance checks.
Improved Reputation
Your sending reputation on platforms like SendGrid, Elastic Email, Mailgun, Klaviyo, ConvertKit, and Constant Contact skyrockets.
Inbox Placement
ISPs (like Gmail, Outlook, etc.) will start whitelisting more of your messages (meaning they land in inboxes, not spam).
Better IP Pools
Your ESP may even automatically move your account to higher IP pools (the "good sender" IP addresses).
Higher Limits
You become eligible for higher sending limits, faster email throughput, and fewer compliance checks.
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